MEDIA COMPARISON: SOCIAL MEDIA, TRADITIONAL RADIO, AND TURF’S UP RADIO

For Equipment Manufacturers Serving the Green Industry

Social Media

Social media is effective for broad visibility and visual storytelling. Platforms like Facebook, Instagram, and YouTube provide targeting by geography and interests, but the audience is mixed. Your message competes with entertainment content, consumer ads, and general noise.

Social media performs well for product demos, brand videos, and general awareness. However, many of the impressions reach consumers who will never purchase commercial equipment. Effective, but diluted.

Traditional Radio

Traditional FM and AM radio reaches a broad, general audience with almost no targeting precision. Most listeners are consumers, not industry professionals. This creates high wasted impressions and low ROI for equipment brands focused on the commercial market.

Traditional radio is useful for mass-market branding campaigns, but it is not an efficient choice for reaching landscapers, contractors, equipment operators, or dealer networks.

Turf’s Up Radio

Turf’s Up Radio is a dedicated industry media platform built exclusively for the green industry. The audience includes landscapers, lawn care operators, hardscape professionals, arborists, equipment operators, fleet managers, and dealers.

There is zero wasted audience. Every listener is part of the industry and connected to commercial equipment purchasing decisions. Turf’s Up Radio provides educational content, product-focused conversations, interviews, live shows, and event coverage that build trust and authority.

This makes Turf’s Up Radio one of the most effective channels for product launches, equipment education, dealer support, and long-term brand positioning inside the professional market.

Executive Summary

Social Media:
Good for broad branding and visuals, but the audience is mixed and often not industry-specific.

Traditional Radio:
High cost, low targeting, and low relevance for commercial equipment manufacturers.

Turf’s Up Radio:
Purpose-built for the green industry. Zero wasted impressions. High trust, high credibility, and direct influence over professional equipment buyers.

When to Use Each

Use Social Media for:
• Broad awareness
• Visual product content
• Short clips and reels
• Recruitment and branding

Use Traditional Radio for:
• Mass consumer branding
• Non-industry-specific promotions

Use Turf’s Up Radio for:
• Reaching professional equipment buyers
• Dealer network support
• Launching new products
• Educating the industry on features and benefits
• Aligning with trusted green-industry voices
• Long-term authoritative brand positioning

Final Statement

If you want to reach homeowners, use social media.
If you want to reach the general public, use traditional radio.
If you want to reach professional landscapers, contractors, and equipment operators, you use Turf’s Up Radio.